Everything you need to sell more.
Your own website, a full AI sales team, CRM, marketing automation and predictive buyer intelligence — one platform, one simple monthly price.
Ready for a Dealership Fully Automated AI Operating System?
Not a chatbot bolted onto a website. A complete digital staff — sales, inventory, marketing, finance and research agents working your leads and your lot around the clock, under rules you set and approvals you control. The dealerships who turn this on first will out-price, out-rank and out-respond every store still doing it by hand.
AI Core — 10 specialized agents
Sales, CRM, Inventory, Marketing, Finance, Service, Research, Buyer, Task and CEO agents — each with its own authority, so nothing overlaps and no customer gets a duplicate message.
You decide how much control to hand over
Four autonomy levels per agent: Observe, Recommend, Assisted (drafts wait for your approval) and Full automation. Start cautious, scale up whenever you're ready — never the other way around.
One inbox for every AI action
Every email, price change or task an agent proposes lands in a single approval queue until you say yes. Nothing reaches a customer or your data unsupervised unless you explicitly turn it loose.
SoB Estimate & SoB Rating
Our own valuation engine — built from real marketplace listings, sell-through speed and buyer interest, not a third-party black box. Every number shows its confidence and its reasoning.
Vehicle history & valuation, wired in
Connect your own CARFAX and KBB accounts in minutes with built-in setup guides, and let the AI factor accidents, owners and book value straight into pricing — automatically, per VIN.
A knowledge layer that actually remembers
Vector search over your live inventory and dealership policies, so your AI answers with your real stock and your real rules — not a generic script.
Automatic SEO landing pages
Pages like /used-ford-f150, /suvs-under-30000 and /certified-used-cars are generated straight from your inventory, complete with schema markup — free organic traffic your competitors aren't capturing.
AI website builder, built in
Describe a page in plain English — 'a modern homepage for a truck-focused Ford dealer' — and get back a real, fully editable page in your visual builder. Ask it to change anything, anytime.
A living specials engine
Real sales, finance and lease offers with start and expiry dates that publish themselves across your homepage, inventory and vehicle pages — and disappear automatically when they end.
One view of your whole organization
Every location's vehicles, leads and traffic rolled into a single dashboard, with a clean breakdown per rooftop — run one store or twenty from the same screen.
Connect the tools you already pay for
CARFAX, Kelley Blue Book, vAuto, Dealertrack, Google Ads, Meta Ads, GA4 and Google Business Profile — each with a step-by-step setup guide, so you're never stuck waiting on us.
White-label & Agency mode
Run unlimited client dealerships under your own brand, your own billing, on one subscription. Your clients never see SalesOrBuys.
Every AI action is logged and reversible before it happens. You choose the autonomy level for each agent — nothing acts on a customer without your say-so unless you decide otherwise.
Get online and start capturing leads.
Your dealership, online
- Your own branded website — visual drag-and-drop builder, custom domain
- Up to 100 vehicle listings with full management
- Mobile, tablet & desktop optimized
- Analytics dashboard + AI SEO tools
Core AI & CRM
- AI Sales Chat — 24/7 assistant that answers buyers, quotes payments, captures leads & books test drives
- Custom AI Chatbot — trained on your own policies and knowledge base
- AI Vehicle Description Generator — titles, SEO text, Facebook posts
- Built-in CRM — leads, inbox & appointments
- Email follow-ups + lead tracking
Your full AI sales team, working every lead.
Everything in Starter, plus
- Unlimited vehicle listings
- AI Dealer Copilot — daily “what to do to sell more” plans
- AI Pricing Assistant — market-based pricing with margin floor
- AI Inventory Intelligence — stuck cars, low-margin & demand
- Lead Qualification + Follow-up Radar — who to call first
Grow & automate
- AI Marketing Generator — Google, Facebook, Instagram, TikTok, blog & SEO
- Reputation Manager — AI review replies & review requests
- AI Knowledge Base — your policies power the chat
- Sales Coaching — from your real conversations
- Document Assistant + Website Analyzer
- SMS & AI Voice Assistant — connect your own Twilio
- Priority support + monthly performance reports
Predictive intelligence, white-label & scale.
Everything in Pro, plus
- Buyer Intelligence — spot high-intent shoppers before they leave contact
- Market Analyst & Sales Forecast — demand and next-month revenue
- Competitor Analysis — your prices vs. the market
- AI Negotiation — max-profit price + close probability per deal
- Company & Fleet Intelligence — B2B lead research
Multiple locations & agency
- Up to 25 locations — every rooftop gets its own website, domain and inventory
- One login for all of them — switch rooftop and the whole dashboard follows
- Inventory lots across every rooftop — named lots with addresses, vehicles assigned per lot
- Organization rollup — vehicles, leads and traffic combined, with per-location breakdowns
- Agency mode & white-label — run client dealerships under your own brand and billing
Proactive & at scale
- Public Buyer Discovery — find buyers on the open web
- Lead Recovery automation + daily market reports
- Fraud Detection & Recall AI
- API access & integrations
- Highest AI usage limits + dedicated account manager
- New features early access
Choose a plan, create your dealership account, then complete payment — two quick steps. Cancel anytime.
See exactly what you’re paying for.
Features are grouped by what they do for your dealership. Everything in a lower tier is included in the ones above it.
| Compare packages | Starter$199/mo | Pro$499/mo | Enterprise$899/mo |
|---|---|---|---|
| Website & Inventory | |||
| Branded website & visual builderYour own dealership website, built in a visual drag-and-drop builder, on your own custom domain. | |||
| Mobile, tablet & desktop optimizedEvery page looks sharp on phones, tablets and desktops out of the box. | |||
| Vehicle listingsHow many vehicles you can list with full management, lead capture and tracking. | Up to 100 | Unlimited | Unlimited |
| Vehicle sourcing — auctions, trades, wholesaleTrack auction lots, wholesale offers and trades, each priced against your own retail and reconditioning history. | |||
| Multiple lots & locationsOrganize inventory across named lots/locations with lot numbers and addresses. | |||
| Print materialsBranded window stickers, promo flyers, service menus and appointment reminders for every vehicle. | |||
| Marketplace syncSync inventory across marketplaces such as eBay Motors from one place. | |||
| Dealer-to-dealer marketplaceWholesale and trade vehicles directly with other dealers on the network, with offers. | |||
| Import inventory from your websitePaste a link to your existing site or feed and pull your whole lot in — no retyping every vehicle by hand. | |||
| AI website builderDescribe a page in plain English and get a real, editable page back — or ask the AI to change an existing one, in the same visual builder. | |||
| Automatic SEO landing pagesIndexable pages like /used-ford-f150 and /suvs-under-30000 generated straight from your live inventory, with schema markup Google reads. | |||
| Specials & promotions engineReal sales, finance and lease offers with start/expiry dates that display across your site automatically — not static text. | |||
| Automatic photo optimizationEvery photo is resized and compressed for a fast site — no more multi-megabyte, day-one-slow listings. | |||
| AI Studio ImageRecreate any vehicle photo as a clean studio shot with AI — later photos automatically match the same studio style. | |||
| AI Sales Team | |||
| AI Sales Chat (24/7)A site assistant that answers buyers, quotes payments, captures leads and books test drives. | |||
| AI vehicle descriptions & SEO copyAuto-write titles, SEO descriptions and social posts from each listing. | |||
| AI Dealer CopilotDaily "what to do to sell more" action plans built from your real data. | |||
| AI Pricing AssistantMarket-based pricing recommendations with a margin floor you set. | |||
| SoB Estimate & SoB RatingOur own market valuation and 0-100 deal score for every vehicle — built from real marketplace listings and sell-through speed, with the full reasoning shown, not a black-box number. | |||
| AI vehicle history & valuationConnect your own CARFAX and KBB accounts and let the AI factor accidents, owners and third-party value straight into pricing decisions. | |||
| AI Inventory IntelligenceSurfaces stuck cars, low-margin units and what buyers are actually demanding. | |||
| Custom AI ChatbotYour policies and knowledge base power an on-brand customer chatbot. | |||
| AI Voice & SMS AssistantAnswers the phone and texts leads around the clock — connect your own Twilio. | |||
| AI website auditPoint the AI at any page — yours or a competitor's — and get the merchandising, speed and conversion problems it finds, in priority order. | |||
| AI document review & draftingUpload a contract, buyer's order or policy and have it reviewed, summarised, or drafted from a template. | |||
| AI sales coachingWeekly coaching on how your team is actually working leads — response times, follow-up gaps and what to fix first. | |||
| AI Core — Phase 1 agentsCRM, Sales and Inventory agents, up to assisted mode (you approve every action before it reaches a customer). | |||
| AI Core — full agent teamAll ten agents including the CEO orchestrator, scheduled runs, full automation and multi-rooftop coordination. | |||
| AI approval queueEvery AI-proposed action — an email, a price change, a task — waits in one inbox until you approve it. Nothing reaches a customer unsupervised unless you turn it on. | |||
| AI NegotiationMax-profit price and close-probability guidance for every deal. | |||
| AI Autopilot CampaignsOne click: AI finds your stuck inventory and cooling leads, drafts the ad posts and follow-ups, you just approve and send. | |||
| CRM & Leads | |||
| Built-in CRMEvery lead, message and appointment in one pipeline. | |||
| Lead tracking & email follow-upsTrack every lead and trigger email follow-ups automatically. | |||
| Sales pipeline & opportunitiesA full opportunity pipeline to manage deals from first touch to close. | |||
| AI lead qualification & follow-up radarAI scores and ranks who to call first so reps work the hottest buyers. | |||
| Automated lead recoveryAutomatically re-engage shoppers who were about to leave. | |||
| Win-Back CampaignsAI targets your existing customers and cold leads with upgrade, trade-in and win-back outreach — mine your own database for repeat deals. | |||
| Marketing & Automation | |||
| AI Marketing GeneratorGenerate Google, Facebook, Instagram, TikTok, blog and SEO content from real inventory. | |||
| AI Video StudioTurn any listing into a short-form video package — hook, script, voiceover and photo storyboard. | |||
| Email marketing campaignsBuild and send targeted email campaigns to your subscriber lists. | |||
| Social media automationSchedule and automate posts across your social channels. | |||
| Workflow automationAutomate repetitive follow-up and operational workflows. | |||
| Reputation ManagerAI-drafted review replies and automated review requests. | |||
| Operations & F&I | |||
| Test drives, trade-ins & financing appsManage test-drive bookings, trade-in requests and inbound financing applications. | |||
| In-store appraisal + online offersStandardized valuation workflow with OBD deductions, plus a white-label "Value My Vehicle" widget with two-way SMS. | |||
| Service acquisitionsIdentify high-intent sellers from your service lane and text them instant offers. | |||
| Service department & ordersSchedule service appointments and connect with service providers. | |||
| F&I menu & finance productsBuild and present finance & insurance product menus. | |||
| DMS / lender integrationsCredit apps and bank loan approvals through connected lenders — the Bank Lander fast-operation system. | |||
| Analytics & Intelligence | |||
| Analytics dashboardTraffic, leads and inventory performance at a glance. | |||
| Favorites & engagement analyticsSee which vehicles shoppers save and engage with most. | |||
| Buyer IntelligenceHeatmaps, session replay, device fingerprinting and intent scoring to spot high-intent shoppers before they fill out a form. | |||
| Market analyst & sales forecastDemand trends and next-month revenue forecasting. | |||
| Competitor price analysisYour prices benchmarked against the live market. | |||
| Company & fleet (B2B) intelligenceResearch and qualify B2B and fleet buyers. | |||
| Predictive inventory purchasingAI ranks what to buy next from your sales velocity, margins and live demand. | |||
| Scale & Support | |||
| AI usage limitsHow much AI generation and analysis you can run each month. | Standard | High | Highest |
| SupportHow you get help when you need it. | Email support | Priority + monthly reports | Dedicated account manager |
| White-label & Agency modeRemove SalesOrBuys branding everywhere, and run unlimited client dealerships under your own brand and billing. | |||
| Marketplace API for third-party integrationsAPI keys + public /api/v1 endpoints so third-party tools can read inventory and push leads. | |||
| Integrations hubConnect CARFAX, Kelley Blue Book, vAuto, Dealertrack, Google Ads, Meta Ads, GA4 and Google Business Profile with built-in setup guides. | |||
| Organization rollupOne view of every location — vehicles, leads and traffic combined, with per-location breakdowns. | |||
| Multi-location — a website per rooftopRun up to 25 rooftops from one login, each with its own website, custom domain and inventory. | |||
| New features early accessGet new capabilities before anyone else. | |||
An AI team working for your dealership.
AI Sales Chat
A 24/7 assistant on your site that answers buyers, quotes real payments, captures leads and books test drives.
AI Voice Assistant
Answers your dealership phone around the clock, books appointments and files hot leads — connect your own Twilio.
Built-in CRM
Every lead, message and appointment in one pipeline, with AI scoring the hottest buyers first.
Inventory & Pricing AI
Know what's stuck, what's underpriced and what to buy next — from live market data.
Marketing on autopilot
Generate Google, Facebook, Instagram, TikTok, blog and SEO content grounded in your real inventory.
Buyer Intelligence
See high-intent shoppers before they even fill out a form, and recover the ones about to leave.
Questions, answered.
Do I need technical skills?
No. Your dealership website and AI tools are ready in minutes — build your pages by dragging blocks around, add inventory, and you're live.
How does billing work?
Pick a plan, create your dealership account, then complete payment. It's month-to-month and you can cancel anytime.
What do I need for SMS and voice?
The AI SMS and Voice Assistant use your own Twilio account — connect it in a few clicks from your dashboard. Setup guide included.
Can I upgrade later?
Yes — start on any plan and move up as you grow. Enterprise unlocks predictive buyer intelligence and white-label.
Will the AI agents contact my customers without me knowing?
Only if you explicitly set an agent to full automation. Every agent starts at Observe, and you choose its autonomy level individually — most dealers run Assisted, where every action waits in one approval queue until you say yes.
Do I need my own CARFAX or KBB account?
Yes — the AI Core connects to accounts you already have (or can sign up for) so your data stays yours. Setup guides for each provider are built right into the dashboard.